Reputation Management

As a professional you need to be visible in the search engine results when your potential customers google you up.

- If you are not, your customers assume that you are "a nobody" who "lost the last two decades (of the age of internet) sleeping under a rock"

- they certainly will not think that you are a "acomplished business professional" and "the right person to trust with their project".

It is unconvenient to let it to the "whims of social media" what "narrative about you is online" and seen first by your customers on the search engine.

You better take steps to "control your online narrative", "manage your online footprint", and start to handle your "personal brand" carefully and wise.

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context: | personal brand | branding strategy | visibility | findability | citation | expertise |